meet erin.

Erin's journey in the world of retail design and visual merchandising spans over two decades, marked by a commitment to practicality and delivering tangible results. With a diverse portfolio that includes stints in both agency and in-house roles, Erin has left her mark on prominent brands such as Nike, The Athlete's Foot, Cookies, and Champion.

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Throughout her career, Erin has honed her skills in crafting design and merchandising strategies that both enhance the customer journey and drive bottom-line results. Her approach is grounded in a deep understanding of retail environments, coupled with a keen eye for emerging trends and consumer behavior.

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What sets Erin apart is her ability to seamlessly blend creativity with pragmatism, resulting in solutions that are as visually stunning as they are commercially impactful. Whether it's revamping store layouts, optimizing product displays, or conceptualizing immersive brand experiences, Erin's work consistently translates into heightened brand presence, increased foot traffic, and enhanced customer engagement.

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In addition to her impressive portfolio, Erin is celebrated for her leadership prowess, particularly in the athletic and cannabis space. Her reputation as an innovative thinker and a hands-on executor has earned her recognition as a driving force behind the successful execution of key brand objectives and initiatives.

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Beyond the accolades and accomplishments, Erin remains firmly grounded in her mission to make a meaningful impact in the retail landscape. Her journey is not just about creating beautiful spaces—it's about transforming retail experiences, one project at a time, and leaving a lasting impression on both brands and customers alike.